Case Study
Ti Watch
Bridging digital and physical experiences
Overview
We use a simple, spacious and clean layout system as our foundation to inject authenticity, personality and creativity into the design. Ti Watch is not only lightweight, but flexible and scalable e-commerce solution for the future.
What We Did
- CMS setup and integration
- End-to-end e-commerce redesign
- Strategy and user research
- Digital experience strategy
- Responsive design and development
- Digital branding, animations, and motion
“We challenged ourselves to make an immersive digital storefront experience that would solve the limitation of displaying big imagery on small screens, while emphasizing product craftsmanship details”
Optimising a flixible design system
Built to Scale
We built Ti Watch by focusing on two important metrics: technology and speed. That meant optimising load times for images and videos across all breakpoints. Advanced discoverability, filtration, user utility, and personalisation functions improved site structure and browsing experience.
Flexible E-commerce CMS
Build on a flexible e-commerce architecture and CMS-enabled templates, the site is created with a full suite of modular components. Having a consistent, flexible system helps Ti Watch internal team create custom page layouts to introduce new products.
Redefining Shopping
The design expose products directly, users find useful information faster. A one-page checkout makes ordering simple.
Smooth and intuitive shopping experience
Authentic on any Devices
People shop on all kinds of devices — big, small and, yes, medium. We made sure customer's shopping experience are the same on any devices.
Communicate your products with customer's in the simplest, fastest, and most authentic way. User experience deliver smooth and intuitive purchase process. The result is an experience that encourages repeat visits and builds loyalty.
More efficient product experience
Engaging Content
Extensive product content information with optimised high quality photography and video to help customers understand their newly purchased products. The strategy help increase in user engagement and a decrease in the bounce rate.
Product Experience
From images to typography selections, our goal was to improve readability, emphasise focus, and visually mirror the amazing product experiences. We build a framework to showcase the visual experience of the product and highlights every single detail needed to help make the product shine.
Get In Touch
Interested in learning more about Ti Watch or any other projects? Reach out to tommy@potatoisdigital.com.au.