Case Study
InteriorD
Enriching product presentation to tell a story
Overview
InteriorD is a digital experience site to educate users about its vision, values, innovations, and more. In today’s digital, it’s not enough for a brand to make great products—it must also be trustworthy and relatable. InteriorD bring user closer to the brand through storytelling, straightforward navigation, and visually engaging transitions.
What We Did
- Digital branding, animations, and motion
- Art direction, product photography, digital branding
- Digital experience strategy
- User interface design and development
- Responsive design and development
- Strategy and user research
“Focused on connecting with potential clients and employees, we built the site that delivers a seamless and unified digital experience. Inspirational product presentation adds authenticity and interactivity, while reflecting ideas of progress and capabilities of InteriorD as a brand.”
Refining product presentation
Formulate an Identity & Visual Language
InteriorD is designed and developed with extensive guidance for art direction, content creation, and site management. The design provides authenticity and interactivity, while the design and development reflect the idea of progress as the brand move forward as a company.
Experience Through Responsive Strategy
With innovative storytelling in mind we use distinctive colour palette to add style and professionalism, sans-serif typography, interactions, photography, and video to stimulate the senses and bring the narrative forward.
Our goal was to provide the optimal browsing experience, the entire site is designed responsively with adaptations to the user journey across mobile, tablet, and desktop.
Creating a flexible system to enrich presentation
Adaptable Modular System
An inspiring front-end experience is only possible with a robust technology solution backing it. We created modular and adaptable system of components to provide the flexibility we needed. The system is built around a set of configurable content modules to build engaging content strategy that would articulate purpose and deliver information that would be meaningful to the user audience.
Responsive Components
The site is blend with inspiring visual content and engaging interactions to stand out and adapt with today’s browsing habits.
Creating a cohesive and seemless journey through deep content structure
Thinking Ahead
We built the site with a flexible modular framework to support a platform that could grow with the brand and adapt over time. This give the brand a scalable solution to create rich contents and help amplify storytelling where needed.
Get In Touch
Interested in learning more about InteriorD or any other projects? Reach out to tommy@potatoisdigital.com.au.