Case Study
Fusion
Making products market themselves
Overview
Fusion is fully designed and optimised website for a full-service creative studio focused on comprehensive branding, including print, collateral, packaging, and interactive.
What We Did
- Digital experience strategy
- Digital branding, animations, and motion
- Content strategy
- User interface design and development
- Responsive design and development
“We crafted the UI interaction that feels intuitive, satisfying and premium. The photography, the product, and the brand message become the hero experience throughout.”
A brand strategy that accentuated the personality
Positioning a Brand Tone
Fusion deliver clear messaging and visual presence that is simple, specific and welcoming to their users. To deliver a single-page experience with high engagement, we develop a voice that is flexible to deliver various tones of content. It was an efficient approach to digital product development.
Thoughtful User Experience
We prioritized thoughtful UX, creative photography, big typography, and visually engaging transitions to modernise and elevate Fusion. Removing all unnecessary ornament, allowing the critical information to shine.
Crafting contents that bring the product experience online
Maintain Consistency Across Touchpoint
We executed a complete package, creating a brand as well as an integrated site architecture that is modular and scalable to best accommodate the brand’s needs. We define the brand's strategy and create deeper brand identity and a visual style that best represent it.
Packaging Multiple Device
We took something very complex and created a simple, beautiful, and intuitive user experience.
Promoting Engagement
We built a design that was able to stand out, distinguishable within its category by complementing its brand with expressive visual personality.
Flexible components and identity guidelines.
Brand Standards
As part of the design, we developed a versatile set of tools and visual assets to help create new marketing materials. Including detailed set of layout templates with built-in styling and distortion actions to maintain brand standards across the design system.
Get In Touch
Interested in learning more about Fusion or any other projects? Reach out to tommy@potatoisdigital.com.au.