Case Study
Cool Spray
More premium and responsive way to shop
Overview
Cool Spray is built with a scalable design system that helps brand serve customer across all touchpoints and devices. A seamless e-commerce experience, strategically showcasing the brand story and promoting products to deliver clear impactful brand messages.
What We Did
- Strategy and user research
- End-to-end e-commerce redesign
- Digital experience strategy
- Digital branding, animations, and motion
- CMS setup and integration
- Analytics and optimization
- Responsive design and development
“E-commerce had changed, site now need to be optimised around most important opportunities, like search traffic, social media, and mobile shopping experiences.”
Experiential Commerce
Brand Elements
Cool Spray provides seamless and responsive e-commerce experiences, showcasing the brand story and contextually promoting products, all with strong SEO. Strategically using all the elements of the brand — the colors, the products, typefaces, and all the rest — the site is designed to tell the product story in a way that feels true to the brand, consistent, trustworthy and convincing.
We showcased the exact ingredients, their origin, and aroma with copy that enforces the reason to buy this product. We complemented this content with helpful information such as benefits, tips, and suggestions.
Consistent Development
We performed extensive user testing during development to make sure products looks and feels the same in all kinds of different settings, formats and media. We also make sure graphical elements are consistent throughout the site with plenty of white space and clever tones of colors to bring a pleasant user experience.
Don't sell but educate
Global Heroes
Products are the heroes of every page; we blend content and commerce to help customers explore the brand and its product offerings. We deliver by combining rich, immersive content and imagery to deliver clear impactful brand messages.
Mobile Responsive
Most users go directly from search and social to a product landing page or category page, so we wanted to spend the most time on the most important pages of the site. About half of online shoppers buy from their phones, so we focused on creating a simple mobile shopping experience and fast mobile checkout.
Information to help make a purchase
Product Emphasising
Sophisticated media and brand marketing strategies, spanning images and relevant contents grew awareness and sales. The product page provides user with exactly the information they need throughout the purchasing process.
We designed it to make them all line up nicely for viewing and browsing. Easily navigate and find products with simple navigation, context-based messaging, and clear calls to action, the site's main purpose is to convert visitors to customers.
Simplified Sales
We expedited the checkout process by consolidating steps and allowing simple saving of personal information for returning customers.
Get In Touch
Interested in learning more about Cool Spray or any other projects? Reach out to tommy@potatoisdigital.com.au.