Case Study
BIAgency
A confident and playful identity
Overview
We approach BIAgency with marketing goals in mind. With energetic page layout and an online shop capability platform helps brand maintain an online presence to reach new heights.
What We Did
- Content strategy
- Responsive design and development
- Digital experience strategy
- Strategy and user research
- Digital branding, animations, and motion
“We brought a vibrant and bold aesthetic experience to BIAgency by utilising engaging interactive animations to capture sophisticated aesthetic in a minimalist way that spoke to the user.”
Establishing a brand layout first
An Energetic and Playful Identity
We designed BIAgency to be friendly, energetic, and playful. Bold typography with solid colours evokes the spirited approach of BIAgency. We introduced smooth rendering scroll and cross-fade animation introduction on the homepage, which is a suggestive of the energy and of the brand focus for their user. Solid UI elements support the clean look and help users to focus on the most important element: content.
Engagement Through Entertainment
To keep the site playful, we used multiple layouts and a different style for each type of content to create an expressive visual identity across all touchpoints.
Ensuring a playful browsing experience
Combination of Experiences
We introduced a combination of clean energetic page layout and lively elements to creates a vibrant and playful sense when browsing through contents. Using a fluid Flexbox grid, we were able to position the content in many different ways on the page, which keeps users visually engaged.
Robust Tools to Manage Content
The fluid Flexbox grid is a flexible design system which can accommodate many types of content—articles, photo galleries, videos, podcasts, and more.
Direct-to-consumer approach
Online Shop Platform Built-In
We also introduced an online shop platform capability for brand to use the opportunity to sell marketing products to further elevate the brand identity, strengthen the brand and connection with users.
Lastly, a more user-friendly contact page to help improve more conversions.
Get In Touch
Interested in learning more about BIAgency or any other projects? Reach out to tommy@potatoisdigital.com.au.