Case Study
AStudio
Distinctive brand experience
Overview
AStudio is a clean, simple design that focus on user experience while being distinctive from the industry. We brought a bold and unique visual identity combination to the design that support the overall brand impact.
What We Did
- Digital branding, animations, and motion
- Digital experience strategy
- Website design and prototyping
- Digital branding, animations, and motion
- Responsive web development
“With deep thinking, we delivered a completely new distinctive design framework that modernised the brand experience, drove engagement, and fresh new visual identity to help brand reach new heights.”
The brand is exclusive yet approachable
Distinctive Experience
Most business to business brands make branding their highest priority. When we design AStudio, we decided to focus on the user engagement experience first. We set two goals to guide our strategy: Create modern and unique appearance that is distinct in its industry and the best possible user experience.
An inspirational product experience
Built for Showcasing
We established a new minimalist design and abstract form to create visual interest, focus, and familiarity across touchpoints. Strategically selected typography and colour focused on delivering clarity and consistency, as well as maintaining the personality of the brand.
Designed for Mobile
With so many readers consuming content on mobile, we kept the design minimal to optimise for viewing across all channels.
Rich Animated Transition
We also optimised the site with rich animated transition, presented throughout the site to improve user engagement and intuitive browsing experience.
UX to maximise the customer impact
Engaging UX
In addition, we set two main UX goals for the project: making the content more enjoyable, and simplified the navigation to enhance user interaction. We also introduce mixed gradient colour page headers to bring a sense of activity and energy to the site.
Get In Touch
Interested in learning more about AStudio or any other projects? Reach out to tommy@potatoisdigital.com.au.