Case Study
Art Expo
Reimagining showcase gallery
Overview
Art Expo is a better way to help users discover arts and activities they didn’t know they were looking for. Beautiful display sections, highlights every work and activities in one place: works and events by category, most viewed, the most popular, latest, and more.
What We Did
- User interface design and development
- Design and development
- Content strategy
- Art direction and digital branding
- CMS setup and integration
- Analytics and optimization
- Responsive web development
“Art Expo gallery experience has been completely reimagined, pages are structurally modular to support various content and search filtration help facilitate discovery of content.”
Connecting creativity emotionally with an audience
Setting the Design
Designing Art Expo from scratch has challenges. Our goal was to represent creative art work forge deeper relationship and to communicate an emotional connection with audience. To deliver, our approach is to make each and every art work stand out. We started with mixed colours, layouts, and typefaces to reflect different feelings. This approach we were able to filter down the style that best fits the design goal.
Improving User Experience
To help improve experiences, contents are organised by interests, helps users quickly understand where they are and what it’s all about.
Discover Anywhere
The website is fully responsive, adapting to screens of all sizes and shapes.
Delivering scalable content
Flexible Design System
Art Expo is a scalable design system, ability to contains thousands of pages in several categories, with very different or the same purposes. We created a flexible design system with multiple components that would give the site coherence without making it visually repetitive.
How do you help users navigate a site with thousands of pages in dozens of categories? In the navigation we prioritized those most important, and kept the primary categories visible at all times. We made it easy to find what you like, and to discover all the things you didn’t know you’d like.
Improving Search and Filtration to Deepen Discoverability
With an archive of content spanning everything from arts to exhibitions to creative, there was a need for a stronger search tool to further improve the user digital experience. We designed an animated scroll down Search page to allow user to quickly find their interests without leaving their current page.
Dive deeper into inspirational content
Engaging Contents
A content platform that would encourages exploration, curiosity, and engagement through inspiring content and serve as a valuable resource. Editorial content, campaigns, and stories are connected in a manner that encourages the user to dive more in-depth with things that interest.
Same Experience
Contents are design to optimise the user experience, with everything designed to look and feel the same on any screen.
Get In Touch
Interested in learning more about Art Expo or any other projects? Reach out to tommy@potatoisdigital.com.au.