About

We're a Web Design and UX agency in Melbourne.

We're a web design agency focused on creating great websites and digital products by strategically integrating user experience and brand storytelling.

Overview

Capabilities

We offer a wide range of inventive digital and brand experiences, including web design and development, UX/UI design, brand identity and strategy solutions, that foster meaningful relationships with users and create meaningful marketing impact.

Learn more

Clients commonly come to us to:

Create New Product

Maybe you are looking to create something unique and new or want to build the best possible product. We help brands strategically develops and launches new digital products.

Toho product images

Improve Products

Maybe you have a website that has grown outdated and people have stopped using it. You want to add new features, make changes or thinking about selling online. We do a lot of website redesign work to help brands stay up to date in today's technolgy.

AStudio Studio page

Create Demand

You have products and services that you want to create demand for them. You want to reach new markets, discover new revenue streams, or to stand apart from others. We help brands deliver impactful marketing strategy to bridge the gap between the user and its products and services.

Fusion More work

A highlight of innovation

At Potato Is Digital, we create impactful digital experiences through research, creativity + technology.

Cool Spray shop for him mobile view

Cool Spray

More premium and responsive way to shop

Cool Spray is built with a scalable design system that helps brand serve customer across all touchpoints and devices. A seamless e-commerce experience, strategically showcasing the brand story and promoting products to deliver clear impactful brand messages.

InteriorD case study mobile view
InteriorD case study our work section

InteriorD

Enriching product presentation to tell a story

InteriorD is a digital experience site to educate users about its vision, values, innovations, and more. In today’s digital, it’s not enough for a brand to make great products—it must also be trustworthy and relatable. InteriorD bring user closer to the brand through storytelling, straightforward navigation, and visually engaging transitions.

AStudio Studio page
AStudio Studio Mobile view

AStudio

Distinctive brand experience

AStudio is a clean, simple design that focus on user experience while being distinctive from the industry. We brought a bold and unique visual identity combination to the design that support the overall brand impact.

Fusion home page mobile view

Fusion

Making products market themselves

Fusion is fully designed and optimised website for a full-service creative studio focused on comprehensive branding, including print, collateral, packaging, and interactive.

BIagency home mobile view

BIAgency

A confident and playful identity

We approach BIAgency with marketing goals in mind. With energetic page layout and an online shop capability platform helps brand maintain an online presence to reach new heights.

Ti Watch Home page
Ti Watch Home page mobile view

Ti Watch

Bridging digital and physical experiences

We use a simple, spacious and clean layout system as our foundation to inject authenticity, personality and creativity into the design. Ti Watch is not only lightweight, but flexible and scalable e-commerce solution for the future.

Our values

Our values are there to remind us of who we are, and what we want to be. They guide everything we do, from our approach to work, to how we treat people.

Be honest

Don’t be afraid to say what you think. Strong teams are built on different perspectives.

Ideas over egos

Listen to others and save your energy for what matters.

Give a shit

If you don’t care, why should anyone else?

Great Character

More than skill, drive, or experience, great work is rooted in character.

Work Hard, Play Hard

Value hard work and celebrate accordingly.

Always deliver

Don’t let others down. Don’t disappear in the middle of a project.

“Courage to try something new. Step into unexplored territory. Their courage inspires us.”
Potato Is Digital